Commerce

POS, storefront, and email, finally in sync

Purchase data did not match between sales channels and marketing. Campaigns ran on incomplete profiles until someone cleaned spreadsheets daily.

Industry
Retail
Stack
Storefront, POS, email, accounting

The gap

Customer history was wrong in the marketing tool because nothing synced reliably from POS and online orders.

What we built

Authenticated sync with retries and error alerts, so profiles and segments reflect actual purchases.

Outcome

Daily reconciliation stopped. Ops stopped being the bridge between sales and marketing data.

Workflow or roadmap visualization
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